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THE MARKET
There’s no doubt that
Australians love their
movies and games. With
over 152 million units of
DVDs and games rented
and $1.1 billion worth of
movies and games
bought each year,
Australians invest more
money per capita in
home entertainment than
any other country in the
world.
Video Ezy’s core
market is DVD and
Games rental, however
over recent years, the
company has been
focusing on growth
opportunities in the
lucrative retail market,
which has grown at a 60%
rate year on year. Video
Ezy has the lion’s share
of the Australian DVD
rental market, accounting for 40% of total market
share, compared with 30% held by its nearest
competitor.
Video Ezy is adapting
quickly to new technologies,
addressing challenges in the
market, including
DVDmail order, Pay
TV and legal film
downloads direct
fromdistributors and
non - t r a d i t i on a l
competition such as
Telstra BigPond.
Video Ezy has
developed its own
set top box, which
will allowcustomers
the opportunity to download
movie content on demand. This
will be released to customers in
2008.
ACHIEVEMENTS
Video Ezy has the proud distinction of
being one of Australia’s best-loved
brands. 100%Australian-owned, Video
Ezy is the market leader in the video
rental business for both Australia and
New Zealand, and has stores in
Thailand, Indonesia, Singapore,
Malaysia, Fiji and the
United Arab Emirates.
With almost 1000 stores
worldwide, Video Ezy is
highly respected within
the home entertainment
industry.
HISTORY
VideoEzywas established
in 1983, with the first store
in Sydney. Video Ezy is
now the largest DVD
rental and retail chain in
Australia with 518 stores
and 3 million active
members.
The first Video Ezy
store to be set-up
overseas was in New
Zealand in 1998, which
quickly grew to 162 stores
in New Zealand alone,
making Video Ezy the
market leader in that
country with 40%market
share. Following this, Video Ezy expanded
into the South East Asian market in March
1999. Thismarket was considered bymany as
an impossible market to conquer, given the
impact of piracy, but whenVideo Ezy opened
its first store in Bangkok, it became apparent
that consumers were enthusiastic for quality
product and a brand they could trust.
The early success in Thailand led to further
expansion throughoutAsia. Video Ezy is now
a truly international brand, with its 518 stores
in Australia, 162 in New Zealand, 143 in
Thailand, 134 in
Indonesia, 26 in
Singapore, 9 in
Malaysia, 3 in Fiji
and 1 in the United
ArabEmirates.
In August, 2005
Paul
Uniacke
together with Eddie
Nedelko who between them own 18 Video Ezy
stores in Victoria, purchased the shares held in
VideoEzyAustralasia PtyLtd byPerpetualTrustees
and Ivany Investments, making them the major
shareholders inVideo Ezy.
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