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THE MARKET
Australian owned and operated,
Domino’s PizzaEnterprisesLimited
(“Domino’s”) and its franchisees
operatemore than 660 stores across
Australia, New Zealand, France,
Belgium and the Netherlands.
Across these markets, the
Company and its franchisees
employmore than16,000casual and
full-time staff, making over 60
million pizzas each year.
Domino’s operates within the
Quick Service Restaurant (QSR)
pizza segment of the fast food
market.According to Euromonitor,
theAustralian fast foodmarket grew
from $7,763 million in 2000 to an
estimated$9,030million in2004and
is estimated to grow to $10,287
millionby2008.
Domino’s estimates the value of the Australian
pizzamarket, comprisingQSRoutlets, small chains
and independents, at more than $1.6 billion. The
AustralianQSRpizzamarket was estimated byBIS
Shrapnel tobeworthmore than$663million in2004,
equating to approximately 40% of the Australian
pizza market and approximately 7.3% of the total
Australian fast food market.
Australia’s only publicly-listed pizza chain,
Domino’s Pizza Enterprises Ltd is the largest
international franchisee for Domino’s Pizza Inc; a
global brand founded by Thomas and James
Monaghan in 1960 in the United States. Domino’s
Pizza Inc is the recognised leader in pizza delivery,
operating a network of over 8,000 stores in more
than 50 countries.
ACHIEVEMENTS
Since its inception, Domino’s has delivered a series
of products and innovations which have
revolutionised the Australian pizza industry.
Pizza Delivery
Domino’s was the first in Australia to introduce
home pizza delivery in 1980. This concept soon
proved extremely popular, prompting competitors
to follow suit.
Hot Cell Bags
Introduced in 2000, Domino’s’Hot Cell bags were
Australia’s first electronichot bags for pizzadelivery.
Using a patented state-of-the-art heating element
and special insulation material, Domino’s Hot Cell
works like aportableovenensuringpizza is delivered
up to 20 per cent hotter.
Classic Crust
Designed to fill the gap between Deep Pan and
Thin ‘n’ Crispy bases, the Classic Crust was
introduced in 2002 by Domino’s CEO Don Meij.
The pizzeria-style crust now
accounts for almost half of all
Domino’s sales.
Pizza College
Domino’s has partnered with
the Gold Coast Institute of
TAFE and its corporate
business division, OSR
Business Solutions, to offer
Domino’s team members
accredited training courses
and nationally recognised
qualifications. This initiative
has been designed to drive
performance,
support
personal and professional
growth and enhance
relationships among employees,
customers and partners.
Partners Foundation
The Partners Foundation is the
Company’s internal charity,
assisting teammembers in times of
tragedy. The Foundation has
donatedmore than $240,000 to over
100 teammembers who have fallen
on hard times. The Partners
Foundation reflects Domino’s
culture of camaraderie, passion, and
support.
Domino’s Luv Lab
The Domino’s Luv Lab is
Australia’s first dedicated pizza
research and development kitchen.
The Luv Lab specialises in
designing systems, food and
equipment, and ensures quality,
consistency, efficiency and safety
across all stores by focusing on quality assurance
and occupational health and safety.
Internet and Mobile Phone Ordering
Domino’s launched mobile phone ordering in
September 2005, allowing pizza lovers to order on
the run. Shortly afterwards, it became the first major
pizza chain to offer its customers nationally the
convenience of ordering online. Customers can also
watch the progress of their pizzas online in real
time with a special “anticipation clock”.
First Listed Pizza Maker
InMay 2005, Domino’s became the firstAustralian
pizzamaker to list on theAustralianStockExchange.
Thismove helped to spur Domino’s’expansion into
newmarkets, including New Zealand and Europe.
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