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THE MARKET
Fujitsu General is renowned in Australia for both
its top-of-the-range plasma displays and its
technologically advanced air conditioners.
With the continued popularity of flat screen
televisions and its world leading plasma display
technology, Fujitsu offers one of the largest ranges
of plasma panels in Australia. Setting the industry
benchmark for picture quality and performance,
Fujitsu’s plasmas feature the critically acclaimed
Advanced Video Movement-II (AVM-II) digital
video processor.
As the number one supplier of air conditioners
to theAustralianmarket, Fujitsu’s company slogan
is ‘Australia’s FavouriteAir’. Fujitsu’smost popular
product range is its inverter air conditioners, which
are more economical to operate and quieter to run
than conventional units. Highly sophisticated
technology enables the compressors to adjust their
speed in response to changes in room temperature
making themquieter andmore energy efficient than
conventional types, achieving 6-star energy
ratings.
ACHIEVEMENTS
FujitsuGeneral’s Plasmavision™range is an award-
winning series of High Definition plasma display
panels. Fujitsu’s Advanced Video Movement
(AVM-II) digital video processor enables its
Plasmavision™ panels to identify and correct
common flaws found in digital video content, also
known as artifacts, delivering clearer pictures to
the viewer. The processor also provides advanced
colour management, digitally enhancing primary
hues so that they appear more vivid. With an
ambient light sensor, the processor detects the level
of light in a room and digitally adjusts the screen’s
contrast and brightness to create the perfect
viewing environment. In addition, automatic edge
correction sharpens the edges of the images on
screen to make them appear clear, crisp and true.
In 2002, Fujitsu won an EMMY Award for
‘Outstanding Achievement in Technological
Advancement’ for its contribution to the plasma
industry. The award acknowledged
Fujitsu’s longstanding commitment to
the plasma industry and its status as
the most influential company in the
development of plasma monitors.
Further recognition for Fujitsu’s
Plasmavision™ was received at the
2005CEDIA showon theGoldCoast,
where Fujitsu won all the flat panel
awards in the Digital Display Arena.
Most recently, Fujitsu received a
Highly Commended at the 2007 Sound & Image
Awards.
In terms of air conditioners, Fujitsu’s Nocria
inverter range features outstanding filtration
technology, including the world’s first automatic
air filter cleaning operation, producing cleaner,
fresher air.
Fujitsu was recently awarded the GfK No.1
Award for being the top brand in 2006
for Consumer Air Conditioners in
Australia. This ‘No.1’ result is the third
win in a row for Fujitsu since the GfK
No.1Awards’ inauguration, rewarding
sales in 2004.
In addition, Fujitsu received anERA
(Electrical Retailing Award) for ‘Best
CoolingSupplier 2007’.
HISTORY
The company’s origins date back to the early 1970s
through a sales distribution company known as
General Colour Pty Ltd, selling colour televisions.
In 1980 the company became a full subsidiary of
the General Corporation in Japan and General
Corporation Japan (Aust.) PtyLtdwas formed. This
change saw the company expand into a number of
different consumer electronics products.
In 1989 a new association was formed in Japan
and globally the company became known as Fujitsu
GeneralLimited.
Over time the company decided to focus its
research andmanufacturing strengths into twomain
product categories: air conditioning and plasma
display panels. This core focus has resulted in
Fujitsu General becoming an innovator of plasma
technology and producingmarket leading products
of a world class standard.
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