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THE MARKET
Biscuits and snacks are two of life’s little pleasures.
We offer them to our friends when they pop in for
a visit, or we treat ourselves to a nibble on a quiet
night in.
For over 140 years,Arnott’s has beenmaking
great food that everyone loves, every day,
and will continue to do so for generations
to come.
Arnott’s is the market leader of the
Australian biscuit category and the
number two player in theAustralian
snack foods category. Arnott’s
grows the biscuit category
through product and flavour
innovation, and by offering
consumers great tasting food to
suit any occasion.
As the palate of the Australian
population evolves, Arnott’s has
anticipated emerging trends and created a range of
biscuits and snack foods that cater to consumer
tastes.
Trends currently affecting the market include
increasing demand for products that are ‘better for
you’; for premium and indulgent products that are
eaten as a special treat and a reward; and for
convenient snacks that can
be eaten on-the-go.
Anticipating and
responding to trends is
Arnott’s strength. With its
product and flavour
innovation,
and
commitment to making
delicious foods, Arnott’s
has been one of Australia’s
favourite food companies for
over a century.
ACHIEVEMENTS
Millions ofAustralians have grown upwithArnott’s
over the past 142 years. For them,Arnott’s is more
than a biscuit company – it’s a piece of Australia’s
history and a national icon. The famous parrot
trademark has a place in 97 per cent of Australian
households, and the leading Arnott’s chocolate
biscuit brand, Tim Tam, is a particular favourite,
with more than 400 million Tim Tam biscuits
consumed every year!
In 2002, Arnott’s acquired Snack Brands
Australia, and added a number of Australia’s
favourite snack brands to its portfolio including
Cheezels, Thins and CC’s.
Since Scottish baker William Arnott began
selling pies to ships docking in Newcastle in 1865,
Arnott’s has grown steadily, withmore than 50,000
Australians working for Arnott’s over the past
century. Today, Arnott’s employs more than 4,000
people
Australia-wide, operates six
manufacturing facilities in
Australia and in the past
decade has spent more
than $3 billion purchasing
raw ingredients and
services from local
farmers and businesses
to make its biscuits and
snack foods.Arnott’s is
one of the largest food
companies in the Asia
Pacific region, with a
very bright future.
HISTORY
In 1865,WilliamArnott opened a biscuit bakery in
Hunter Street, Newcastle, baking pies and biscuits
to sell to coal ships that docked at the port. In 1877,
the bakerymoved to newpremises andwithin three
years employed 50 people and produced 1.5 tonnes
of biscuits daily. By the following decade,Arnott’s
was distributing to Sydney. In 1892 it began its first
major advertising campaign, inviting parents to
submit photographs of healthy children fed on
Arnott’s biscuits. The campaign, ‘Living Pictures’,
ran for more than 60 years.
Demand for Arnott’s biscuits grew rapidly, and
in 1908 the company opened a new bakery on a
two-hectare site at Homebush in Sydney, part of
which is still occupied by Arnott’s Asia Pacific
regional headquarters.
During World War II, Arnott’s helped feed the
armed forces of both Australia and the United
States, producing a range of sweet, energy-
giving biscuits for the army and thick, dry
biscuits for the navy that would keep for
months at sea. Production of biscuits for
civilian consumption was severely
restricted, with just 19 varieties offered.
In 1992, the Campbell Soup
Company launched a takeover bid for
Arnott’s, and in 1997,Arnott’s became
a wholly owned subsidiary.
THE PRODUCT
Arnott’s offers consumers greater
choice than ever before, with a large range of
sweet and savoury biscuits and crackers, and salty
snack foods. The products span a number of
segments including Adult Indulgence, Family
Favourites and Better for You. Arnott’s exports
continue to grow, with Australian-made biscuits
now being shipped to more than 40 countries
around the world including Japan, Canada, United
Kingdom, Indonesia, Tahiti and New Zealand.
In Australia, the Arnott’s name is synonymous
with quality. Its best-selling chocolate biscuit
varieties, Tim Tam and Mint Slice biscuits, are
market leaders in the adult indulgence segment of
the biscuit category, while the Scotch Finger, Vita-
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