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THE MARKET
EveryAustralian drinks an average of 119 litres of
soft drinks a year, which makes the carbonated
beverage market in Australia one of the largest in
the world.
The total Non Alcoholic Ready to Drink
beverage market is growing at nearly 6% in 2007,
with soft drinks, mixers and mineral waters all in
growth, due primarily to product innovation
delivering healthier options, consumer promotions
and increased advertising support.
ACHIEVEMENTS
The Schweppes brand is the number one mixer
brand nationally, in terms of both volume and value.
Schweppes Mixers have more than 5 times the
market share of any other brand in Australia, due
largely to a relentless focus on product quality,
innovation and the fact that Schweppes delivers
more than 95% of the advertising support for the
entire category.
Schweppes is also the leading mineral water
brand in terms of value, across the entire market.
Schweppes Lemonade was re-launched in early
2007 and the results have been exceptional. Building
on its position as an Australian icon brand,
Schweppes Lemonade has shown growth of over
35% in the 2 months since it’s relaunch in April.
Featuring the launch of Schweppes Lemonade
‘Sugarfree’, this activity has exceeded all
expectations.
It was also the only Lemonade brand in growth
throughout 2006, addingover $2.8mto the category.
The Schweppes Traditionals range of flavours
and Schweppes cordials are also strongly
performing product offers, withSchweppes cordials
the clear market leader in the hotel/bar channel.
Also, the combined Schweppes beverage
business (inclusive of brands like Solo, Sunkist &
Cottee’s) is now the largest non-cola beverage
business inAustralia within the national measured
market. The strength of these brands has also
resulted in market leadership of non-cola
carbonates within the O&C channel.
HISTORY
In 1783 Jacob Schweppes, a German born jeweller
and an amateur scientist invented a method of
producing carbonatedwater on a commercial scale.
This invention set the foundations of a
multibilliondollar soft drinks
industry.
Schweppes became a
public company
and quickly
established
a reputation
for innovation
and forward
thinking. Several
products launched
in the World War I
era are still around
today – Schweppes
Tonic Water, Schweppes
Ginger Ale, Schweppes Ginger
Beer and Schweppes Bitter Lemon.
The company merged with Cadbury plc in
1969, leading to the formation of Cadbury
Schweppes, amajor force in international
markets. Today the Schweppes brand
is recognised worldwide for its
quality and is available in more
than 75 countries.
In Australia, Schweppes
enjoys the unique position of
being the most trusted soft
drink brand in the country. A
household favourite for
MIX WITH THE BEST
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